Curriculum Blueprint

Marketing Courses Crafted for High-Stakes Impact

Each McCartwqra pathway delivers modular mastery with measurable outcomes. Explore full details and craft a journey tailored to your objectives.

Growth Marketing Architect

Design Repeatable Growth Engines Across the Funnel

Ideal for performance marketers and product strategists seeking to scale acquisition, activation, and retention. Includes certification in experimentation leadership.

Core Modules

Growth Frameworks: Pirate Metrics, Jobs-to-be-Done, and LTV optimisation.
Experimentation Ops: Prioritisation models, instrumentation, and reporting cadence.
Lifecycle Automation: Personalised nurture flows, retention playbooks, and revenue alerts.
Budgeting & Forecasting: Scenario modelling, uplift prediction, and stakeholder negotiation.

Immersive Projects

Multi-channel go-to-market sprint for a SaaS scale-up.
Retention uplift challenge for a subscription media brand.
Performance analytics lab with attribution modelling and cohort analysis.

Discuss Cohort Placement

Brand Narrative Director

Build Resonant Stories that Drive Market Preference

For brand managers, creative directors, and communications strategists looking to merge storytelling with commercial accountability.

Curriculum Highlights

Archetype Mapping & Cultural Strategy.
Omnichannel Narrative Design: TVCs, podcasts, experiential, and digital.
Audience Ethnography & Insight Mining.
Brand Measurement: Memory structures, salience tracking, and equity dashboards.

Partner Collaborations

Work alongside European agencies and cultural institutions to develop campaigns addressing sustainability, urban mobility, and inclusive design.

See Learning Methodology

Marketing Leadership Studio

Lead Marketing Organisations with Confidence and Clarity

Perfect for senior managers stepping into executive roles. Gain the frameworks to inspire teams, manage board expectations, and elevate marketing’s voice.

Executive Labs

Finance for CMOs: Narrative forecasting, valuation, and investment storytelling.
Change Management: Aligning culture with transformation programmes.
Crisis Communication Labs: Simulated press briefings and stakeholder updates.

Coaching Ecosystem

Enjoy personalised coaching sessions, boardroom simulations, and peer advisory councils curated for long-term leadership success.

Meet Leadership Coaches

Marketing Analytics Strategist

Translate Signals into Strategic Decisions

Designed for analysts and marketing technologists who need to bridge technical depth with executive storytelling.

Technical Depth

Advanced attribution and mixed media modelling.
Data governance, compliance, and consent-first journeys.
Generative AI for trend synthesis and creative experimentation.

Business Integration

Building insight narratives for C-suite influence.
Aligning product, sales, and service with marketing analytics.
Operationalising insight hubs and democratising dashboards.

“The analytics studio shifted our reporting from reactive to predictive. We now guide commercial decisions globally.”—Alumni, Lisbon

Need Guidance?

Request a Course Pairing Consultation

Share your current responsibilities, desired outcomes, and timeline. Our advising team will recommend the ideal blend of modules and live sessions.