Faculty Spotlight

The Strategists Behind McCartwqra’s Learning Experience

Our instructors combine agency, startup, and enterprise leadership experience. Their mission: prepare you for the marketing economy of tomorrow.

Sofia Mendes

Chief Strategy Officer, Lisbon-based storytelling agency. Led multi-market rebrands for hospitality and tech giants across Europe.

Specialisation: Brand Narrative & Cultural Strategy.
Past Roles: WPP Creative Director, Cannes Lions Jury Member.
Teaching: Story architecture, sensory branding, editorial systems.

Daniel Okoro

Former VP Growth at a SaaS unicorn, now advising scale-ups in Berlin and Porto. Built experimentation cultures delivering triple-digit ARR growth.

Specialisation: Performance Marketing & Experimentation.
Past Roles: Google EMEA Growth Lab Lead.
Teaching: Growth loops, CRO, automation architecture.

Lucia Fernández

Executive coach for marketing leaders in Madrid, mentorship advisor at IE Business School, and author on transformational leadership.

Specialisation: Leadership & Stakeholder Influence.
Past Roles: Global Marketing Director, Telefonica.
Teaching: Executive storytelling, crisis communication, board alignment.

Specialist Mentors

Alongside your lead faculty, you will meet guest mentors covering:

Marketing data science and AI-driven insight generation.
Sustainability marketing and ESG communications.
Product marketing for rapid experimentation environments.
Public affairs and reputation management.

Mentor Pods

Participants are matched with mentors based on sector, company size, and growth objectives. Expect fortnightly one-to-one sessions and project feedback loops.

“Mentor pods gave me the courage to present bold strategies. Their questions sharpened my leadership narrative.”—Alumni, Porto

Connect with Faculty

Ask Our Instructors How McCartwqra Can Support Your Goals

Submit your goals and we will pair you with the right faculty member for a personalised consultation.